Booking Requests

Adding upsell CTAs to your website

Build small call-to-action cards that open a booking form, and embed them anywhere on your site.

Updated 12 July 2026 · 2 min read

Upsell CTAs are small, embeddable call-to-action cards that invite a customer to open a booking form. They are a simple way to prompt an enquiry from a blog post, a service page, or a footer. You build them under Settings → Upsell CTAs.

Create a CTA card

Go to Settings → Upsell CTAs and create a new card. Set its icon, title, description, and button label so it reads clearly on your page.

Link it to a form

Choose the request type the CTA should create, and pick the linked booking form it opens when a customer clicks the button.

Choose how it opens

Set the open mode: the form can open on the same page, in a new tab, or as a modal overlay (using the JS embed) that keeps the customer on your page.

Theme and embed

Apply per-CTA theming to match your brand. Each CTA is hosted at a /cta URL, and you can copy the paste-in embed snippet to drop the card onto your site.

The modal overlay open mode keeps customers on the page they were reading, which usually means fewer drop-offs than sending them elsewhere.

Each CTA points at one booking form, so you can tailor the card's wording to the exact move type that form is set up to capture.

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